SDSU West

From Qualcomm to a Visionary Future: Unveiling SDSU West Mission Valley
Who
SDSU West / Measure G
When
2018
What
Branding, Graphic Design, Web Design

Transforming a Legacy: Reimagining the Heart of Mission Valley

SDSU West Mission Valley isn't just a development project; it's a transformative vision for one of San Diego's most cherished landmarks. The former Qualcomm site, a fixture in Mission Valley for years, presented a unique opportunity for San Diego State University. Landlocked for years, the institution saw a chance to unlock the site's potential for the future.

Rooted in Tradition, Reaching for Innovation

The logo and branding for SDSU West Mission Valley skillfully bridge the gap between San Diego State's heritage and the site's exciting future. The Aztec aesthetic is thoughtfully incorporated, paying homage to the university's legacy. However, the design goes beyond mere nostalgia. It also communicates the project's multifaceted vision, encompassing:

  • A Vibrant River Park: A haven for recreation and connection with nature.
  • Campus Expansion:  Providing San Diego State with the space to grow and thrive.
  • Cutting-Edge Research Facilities: Fueling innovation and propelling San Diego's scientific landscape forward.
  • A New Stadium for San Diego: A place to cheer on the Aztecs and unite the community.

Webflow: Building a Dynamic Online Presence

The project's website, designed on the user-friendly Webflow platform, acts as a digital hub for this ambitious vision. It allows SDSU to  effectively communicate the project's scope and benefits to the public, fostering excitement and engagement.

SDSU West Mission Valley represents more than just development; it's a symbol of progress, community, and a brighter future for San Diego. By seamlessly blending tradition with innovation, this project promises to become a landmark in its own right, leaving a lasting legacy on the heart of Mission Valley.

Work