March And Ash
Aesthetics that Captivate: A Multifaceted Approach
March and Ash understood the power of visual communication. Their brand aesthetic aimed to be:
Original: Breaking away from the clichés of the industry, they sought a fresh and unique visual identity.
Emotionally Resonant: The brand aimed to evoke a range of positive emotions, from feelings of calm and wellness to a sense of discovery and exploration.
Attention-Grabbing: Standing out from the crowd was crucial. The brand identity needed to be visually arresting and capture the audience's immediate attention.
Expertly Curated: The overall aesthetic should convey a sense of knowledge and professionalism, assuring customers that March and Ash was a reliable source for high-quality cannabis products.
By meticulously crafting their brand creative, March and Ash established themselves as pioneers in the cannabis retail space. Their innovative approach not only garnered attention but also set a new standard for the industry, proving that cannabis could be presented with sophistication and style.