Johnson Weld 2016

In just a few short months, IVC Media built a fundraising platform and executed a digital strategy that raised more than $10 million from more than 200,000 individual online donors. IVC Media developed a new NationBuilder website, built and managed a new store, executed innovative lead-generation strategies, drafted and delivered campaign emails, produced videos, and conducted a nationally-recognized $15for15 "money bomb" that helped Gary Johnson shatter third party fundraising records.

Unlike major party presidential campaigns, Gary Johnson started with a limited fundraising base, low name ID, and almost non-existent media attention. We helped the campaign build an email list, an engaged community, and an active base of small donors by understanding the audience and using our limited resources strategically.

Design of the website with static page mockups and collaborated with the development team to build the front end of the website in the form of a living style guide which would then be implemented in NationBuilder. This allowed the internal team and campaign to review and test the web pages before going live.

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